This is a subjective report about my favourite European zoo websites. Before I wrote this article I tried to find any complex international survey on the theme, but unfortunately I could not find any.
We don't need any tests to know that PR and marketing activities significantly influence the daily life of zoos. It is unquestionable that a website is an essential device for this.
During the test, I used the following criteria: design, usability, content and uniqueness.
I also wrote a personal one-sentence remark at the end of each analysis.
Design: Perhaps this is the most subjective aspect (colours, Flash content, photos, etc.).
Usability: Transparency, how easy it is to find information on the site. How easy I could use it on my tablet or smartphone.
Content: Very important for being able to find basic information (opening hours, prices, contact, etc.). I like fresh zoo news, at least one per week. If I could obtain more information from the site on the species, natural conservation projects or zoo education, I added more points. I preferred a lot of photos, videos and webcam contents.
Uniqueness: Anyone can create their own website today for free, in a few minutes. I tried judge how creative the websites were, how they got out of line in a good way.
I gave at least one but maximum five points for quality, so the max point was 20. According to the criteria above, here are my top 5 zoo websites:
5. Prague Zoo (Czech Republic): www.zoopraha.cz/en
I must admit, I liked their previous website a little more.
4. Pairi Daiza (Belgium): www.pairidaiza.eu/en
In my opinion, we will hear good things of this zoo in the near future, and not only because of their website.
Tied for 2nd place:
2. Fota Wildlife Park (Ireland): www.fotawildlife.ie
I particularly liked that this site contains short information about the park in six languages (ENG, ESP, CHI, ITA, GER and FRA).
2. Zürich Zoological Garden (Switzerland): www.zoo.ch
If my rules allowed, I would have given 6 points for content.
1. Edinburgh Zoo (Scotland): www.edinburghzoo.org.uk
The website is worthy of the mission of The Royal Zoological Society of Scotland.
Obviously, the quality of a website does not depend on whether the zoo operates well or not. But it does show their approach to public communication, which is one of the most important role of zoos.
If you have a different TOP 5, please send it to us and we will publish your opinion.